


Empress
Geographic campaign tooling and vendor XML delivery
Built for the Digital Marketing team at Western Express to speed up location-based job campaigns. Teams define areas with zone polygons, pull every ZIP code in scope, and feed those locations—plus other campaign variables—through a structured pipeline that auto-generates very large XML files for third-party vendors. Full file management keeps campaign maps and outputs documented across versions and timelines.
Highlights
- Polygon-based zoning with ZIP rollups for precise geographic targeting
- Large-scale, variable-driven XML generation for external job-campaign vendors
- End-to-end file management for campaign maps, exports, and historical documentation
Professional work project at Western Express.

























































